With the growth of the digital world accelerating at light speed, it’s extremely easy to assume that the most trusted advertising medium is online.
Google, the biggest player in web-based ads, made over $67 billion dollars from ad revenue in 2015 alone. With billings like that, it’s an easy jump to believing consumers trust online advertising more than other mediums. However, online advertising is actually at the bottom of the list.
Here’s a breakdown of the top four most trusted advertising mediums, according to a recent study by Future Foundation for FEPE International….
