The senior VP of marketing at a successful global technology company recently held her fiscal year 2016 planning meeting at a rustic, isolated hotel in the mountains, keeping the focus on business, not pleasure, for her senior global marketing team.
Her intention was to center all of their efforts on performance rather than activities, outcomes rather than deliverables.
As the team settled in for the first session, her VP of US marketing asked: “What should we use as guidelines for making decisions about priorities?”
After that question, the rest of the agenda was shelved, and they spent the entire day trying to create a consistent framework to help make the choices for every decision based on the performance and outcomes strategy…
