If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type.
**Customer Segments: **Product managers/marketers are responsible for identifying the most important customer segments a startup will pursue. Picking the right customer segments increases profitability, maximizes market size andprioritize the most attractive customer for the business.
Very few businesses target only one type of customer. Market places cater to buyers and sellers. SaaS companies may pursue small, medium and enterprise customers, many times across industry categories. Even pure consumer businesses like social networks can divide their user bases into celebrities, influencers, and the common user, for example.
The Three Dimensions Of Content Marketing Strategy For Startups
