Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online.
Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels?
Though many people believe that print is on the way out, it’s still more effective than we realize.
Why print is still relevant.
Think about how brick-and-mortar businesses use print. They mail out postcards; they install window decals with their hours and contact info; they hang banners or place sidewalk signs during a big sale. Though you may not have a physical storefront, print media can still be equally helpful to you:
The Surprising Power of Print Marketing to Leverage Your Ecommerce Site
