The reinvention of marketing is a road, not a door.
We’ve certainly had a few adventures over the last year as we’ve helped enterprises of all sizes work through elements of theircontent marketing journeys. One of the biggest insights I’ve had is how many of the content marketers come to success with absolutely no idea when they crossed over from “struggle” to “success.” It’s as if one day they just woke up and realized they’ve been operating in a completely different way and, yeah, it’s working…
The State of Content Marketing 2015 – Stronger With a Twist of Scale
