When it’s time to write a landing page, do you start by drafting the headline?
If so, you’re doing it wrong…
When it’s time to review your copywriter’s landing page copy, do you look first to the headline?
If so, you’re doing it wrong…
See, those may be fine approaches for the home page… or for the About Us page… or for the Contact Us page…
But a landing page is a different beast. Great copywriters know that we can’t approach writing a PPC, email or ad landing page the same way we approach writing a home page. Because landing pages are different. Here’s what makes them so:
