How do you take your organization from SEO dabblers to industry leaders? Columnist Jim Yu discusses how to mature your SEO program.
The SEO industry continues to evolve and develop at a lightning pace.
Over the past few years, there have been multiple algorithm updates and changes that have impacted search strategy. Mobile has also become a dominant platform for the online consumer, which means that brands’ messaging must be optimized to meet the demands of these users.
Modern online marketing has also been tremendously affected by the intersection of content, search and social. The silos that once separated the different specialties have quickly been disappearing, as the growing sophistication of both customers and search algorithms means that each area increasingly affects the others…
