Is it worth the time, effort and money to advertise with Bing Ads? Columnist Pauline Jakober thinks so. Read on to find out why.
One question that never seems to get old is whether or not paid search advertisers should be on Bing.
I’ll cut right to the chase: If it has the ability to make you money, do it! And the Bing Ads network does have that ability.
In March of this year, the Microsoft Bing search engine inched up to claim approximately 20 percent of US search market share and is holding steady as of June. Furthermore, a 2015 report from AdGooroo, “Yahoo! Bing Paid Search Performance Metrics,” showed that a significant number of advertisers in certain sectors enjoyed higher click-through rates on Yahoo! Bing than Google — despite Google’s overall superior clickthrough rates, 18% of advertisers in the Shopping and Classifieds category who advertised on both engines in 2014 saw a greater click-through rate on Yahoo! Bing. That number was 16% in the Travel category and 16% in the Automotive category. (The report said this was due to more “favorable positioning” of ads in the Bing search results compared with Google.)…
The Secret To More Search Advertising Revenue (Hint: It’s Bing Ads!)
