Have you heard about that viral video that everyone is talking about? You know the one, it’s the YouTube video featuring cats doing the Harlem Shake while making trick shots from the bleachers?
I’m kidding, of course, but you can’t deny the financial impact that going viral has on our pop culture obsessed society. Take South Korean pop singer Psy, for example – in 2014, his song “Gangnam Style” became the first YouTube video to hit two billion views, which, in turn, earned the artist a cool $12.5 million in commercial deals and digital sales.
Obviously, content marketers are obsessed with creating the next viral hit – but do these sensations happen by chance, or is it something that can be carefully engineered? The answer may surprise you…
