For digital marketers and online content providers, creating viral content is the ultimate win. When a single piece of content gets 100,000 views, that’s 100,000 potential converts for your brand. Sounds impossible? Other people do it, and you can too – the key is to understand the science behind making content go viral.
Small Differences Matter
First of all, let’s look at the mechanics of virality. Skateboarding dogs aside, most content goes viral because of several individual factors – not a single magic bullet. Even factors that have a small influence on how often your content is shared can have a huge effect on your overall number of views…
