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One of the most important aspects to consider when distributing content is learning how you want your brand to be represented and how your content is going to affect your customer’s experience across multiple channels.

Whether your audience is accessing your content through your website, your social media networks, or an online publication, your goal should be to convey a consistent tone across every medium.

This is no easy task as there are a multitude of rules, best practices and content types to consider and experiment with for each channel. Sometimes, publishing content effectively on a single channel can be difficult enough and expanding your distribution to new avenues can seem like an overwhelming challenge…

The Savvy Marketer’s Guide to Catering Content for Any Distribution Channel