We all aim to share engaging content to our target audiences. Content that will not only be seen by the vast majority of our contacts, but also content that they will want to engage with and share to their own audiences as well. A mistake that is too often made is believing that you should only be sharing your own content. Here’s why.
Time is of the essence
Unless you’re an avid blogger or a large global brand, with a gazillion interesting blogs posts/articles to share, how can you be expected to keep up with the quantity of posts required for say Twitter every day? And creating up-to-date news as well? Now you’re asking a lot. Obviously large companies can keep up with these demands, but smaller organisations or resellers of large brands who sell their products, not so much. They do not have the time or capacity to support the level of activity required to stand out. What if they simply shared their vendors’ content? This would be relatable and beneficial to them, without the need to create it themselves. With social media collaboration software such as socialondemand this is now achievable…
The Role of Content Marketing Is Not Just About Creating New Content But Leveraging What’s Out There
