Typically, when you think today about the potential for massive success in the mobile application market, your thoughts center around apps marketed directly to consumers. Perhaps you want to design a game – if you can come up with the next killer idea for an app like Angry Birds or Words With Friends, for example, you can become an instant success.
The most common way to think of mobile marketing strategies is to focus on achieving greater popularity with individual people. If one person likes your game, and they share it with their friends or co-workers or classmates, and the word quickly spreads, then you’re on your way to a viral hit. But there’s another approach, and it’s rapidly picking up steam. The enterprise mobile app is on the rise.
Mobile apps for individual consumers will always be big, but designing and marketing apps for the business-to-business realm is about to become all the rage. App engineers who make new tools for companies’ HR, finance and marketing tasks can become instant millionaires too. In the years ahead, this is turning out to be a major, major trend.
The growth of the enterprise app
eWEEK recently reported that the market for enterprise mobile apps is “poised to explode” in the coming years. A Gartner report entitled “Global Mobile Enterprise Business Application Revenue,” which looked at the long-term outlook between 2012 and 2018, revealed that the market for enterprise mobile apps is expected to nearly double during that time period, going from a total value of $31 billion to $61 billion.
