The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world.
Obviously, business goals can be achieved through content marketing, but it needs to be carefully planned, optimized and measured for return on investment. Content marketing will generate revenues and provide a positive return on investment if you follow strategies that will help you build up a good understanding of your audience and to produce strong content that is linked directly to your selling cycle.
The aim of building strategies for content marketing is to bring leads to your business by showcasing expertise or a solution that your business provides. The best way to develop your strategies is through knowledge of your target customers, how they use content and how your content can be matched to their persona…
