Consumers tend to return to the same brands for all their buying needs. They look for their favorite brands’ distinctive packaging as they walk down the store aisles, speeding up their errands by grabbing products that they know and trust.
Products that consumers select based on the brand name and packaging carry an implied authority, indicating that they are the best choice.
Moreover, when a brand has the same attributes in packaging across all its products, recognition is built. Consumers are likely to routinely purchase a branded product each time the need for that type of product arises, based on the positive association the consumers have made with that brand…
