My “Remarketing Grid”, which I first shared at the Traffic and Conversion Summit in Sydney in July 2015, is a tool to help you visualize how your remarketing works.
It applies to Facebook, AdWords or any other platform and will help you picture the different audiences that you need to target.
To really get a firm grasp on the Remarketing Grid this post will be broken into three parts.
View the parts of this article by clicking on one of the links below to view the blog post ideas from that section:
The Remarketing Grid: The Science of Ad Retargeting Audience Segmentation
