Okay, so you’ve got your product or service all ready to go. You think it’s the best thing since sliced bread and it’s going to revolutionize the world, make everyone’s lives better and make you a billionaire.
You’ve built your landing page, where you’ve highlighted the features of your product or service, told everyone how fabulous it is and explained why they should buy it. You’ve probably made videos showing how your product works and created infographics to demonstrate how it’s better than the leading competitor’s products.
You’ve created a social media presence on several different platforms to make sure people know about your fabulous product or service. You’ve made sure that your landing page has a good linking strategy. You’ve set up a PPC campaign to drive traffic to your page. You’ve bought Facebook ads, created a press release, all of the things you know you’re supposed to do when you launch a venture.
The Real Reason Your Landing Page Copy Is Failing (and 5 Things You Can Do to Change That)
