As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients have asked their content marketing agencies about native advertising.
While these two strategies have many similarities, one of their major differences is cost. Based on new exclusive research conducted by Fractl and Moz, these top-tier publishers require the following minimum spend to produce native advertising campaigns for brands:
The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)
