A video can help your prospects take the leap of faith. Image by Libby Levi.Great landing pages have one goal: to get visitors to take action. And whether that’s subscribing to a newsletter, submitting contact info or signing up for a service, you first need to establish trust with your audience.
Well, in case you haven’t heard, producing a video is one of the most effective ways of doing just that. Video is becoming increasingly popular as a medium to reach potential customers and is often praised for its great return on investment.
When used correctly, video increases consumer trust, conversions and communications. Read on to find out why this is and how you can leverage the medium to make a great first impression.
The Psychology of Landing Page Videos (+5 Video Optimization Tips)
