Understanding psychology is a crucial part of being a successful marketer. What I’ve discovered is that the most powerful advances in content marketing don’t come from “hacks,” “tricks,” or “techniques,” but from science-backed psychology.
One of the most powerful and interesting areas of psychology deals with excitement. How can content marketers get people more excited? How can we raise their level of emotional engagement to bring about content engagement? Is there any way that we can get more comments, more shares, more likes, and more of the content marketing KPIs that we crave?
The answer is yes, and the psychology of excitement shows us how…
The Psychology of Excitement: How to Better Engage Your Audience
