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The idea of transparent marketing may seem counter intuitive, however it downright works. Transparent marketing is a tactic used by any company or business owner that is completely transparent about the service or product that is being sold. Yes, the good, the bad and the ugly are revealed. This eliminates all smoke and mirrors and is the best tactic used for trust building. When it comes to transparent marketing, there is honesty- which is the most admired quality since there is not much of it around especially when it comes to marketing. The reason that transparent marketing may appear to be counter intuitive is because it reveals even the negative side about a service or product. However, in most cases that does not phase the consumer. In fact the consumer is impressed by the honesty presented that he or she would overlook the negative aspects. I will give you two examples of companies that have used transparent marketing.

The Power of Transparent Marketing