Anyone can create content, but creating great content that not only engages your audience but also gets them to do something is a blend of art and science and strategy. By learning a few simple tactics it’s possible for your content to be much, much more powerful. When you first start on your content marketing journey, you cannot be expected to be a master craftsmen. However by continual learning you can become a master wordsmith and of the most important things you will learn for copywriting is a transition.
What Is a Transition?
In copywriting, a transition is a phrase that moves one paragraph to the next one, it moves one thought to the next. Whilst doing this it keeps the reader engaged, there are many different ways to create transitions. You will find that you are more comfortable with some of the tactics and formats you find, and you’ll also find some more effective than others…
