“Managers tend to pick a strategy that is the least likely to fail, rather than a strategy that is most efficient…. The pain of looking bad is worse than the gain of making the best move.”
-Michael Lewis, Moneyball: The Art of Winning an Unfair Game
Moneyball tells the story of how a new kind of data analysis turned baseball scouting and recruiting upside down, transforming the game overnight. In 2002, the Oakland A’s were the only team using predictive analytics to make decisions about their roster. With a 20-game winning streak, it’s safe to say that the A’s use of predictive analytics worked. And by 2004, every team in baseball was using their system, aching to achieve the same level of success…
The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
