One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy.It’s true that the two are inseparably related, but they’re also different, and it’s an important distinction that too many business owners don’t make.
Knowing the difference means the difference between a business blog that gets nothing but “digital crickets” and one that reaches all the right readers at the right time, generates leads for your business, and ultimately makes you more money.
What’s the difference between blogging and content marketing strategy?
When Internet business owners first get started with blogging, they often think that’s enough. They write a blog post — filled with great information and inspiration! — post it to their website, share it to Facebook and Twitter and call it good.
The Only Thing You Need to Know About Content Marketing Strategy
