It’s A Race…
Online marketing is tough. You can try to outspend, or outplay your competition, however, you have to realize that Google owns 70-80% of all online searches. So you really only have two ways to play the game…Pay Google through AdWords, or deliver such great content that Google has no choice but to index your content and serve it up!
I am a big sports fan…but when Triple Crown winner American Pharoah took the Breeders’ Cup this year, I had to stand up and take notice. The last time that happened was 1998 (a year before I graduated high school). There are only 12 horses that have accomplished this since 1919. It is a rare feat that also takes a special team (horse, jockey as well as training staff). These horses are 2-3 years old and then are sent out to pasture to sire the next generation of Triple Crown Winners who will be worth millions of dollars…
