The One Thing Every Brand Needs to Build Trust

The One Thing Every Brand Needs to Build TrustDespite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers.

Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while billboards proclaim out of touch messages like “Hotness comes in all shapes and sizes” … as long as that size happens to be less than a size 2.

The One Thing Every Brand Needs to Build Trust

CopyRanger

Rick Duris is CopyRanger.

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