Through keynote talks, workshops, and webinars, I’ve had the opportunity to present on the topic of content marketing more than 200 times in the past four years. In almost every one of those presentations, I relayed the following information:
“Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent or it stops.”
Most marketers simply don’t want to hear this. With all the exuberance around content marketing, they want to hear that if they execute against a reasonable strategy, success will come in six months or less. This is hardly ever the case…
The One Ingredient Your Content Marketing Program Is Missing
