Anytime a new business or cultural trend takes hold as quickly as content marketing has, it’s good to pull your head up and see if you can learn anything from history. One comparison that is actually surprisingly relevant for content marketing is television programming.
Over the past 20 years, the number of television channels available to the average American household has QUADRUPLED. Technological breakthroughs — and increasingly affordable HDTVs — have helped fuel that boom.
During this time though, the total amount of TV consumed weekly has stayed consistent. That probably doesn’t come as a surprise, given the finite number of hours in the day, but what you might not have guessed is that the AVERAGE NUMBER OF CHANNELS WATCHED PER HOUSEHOLD HAS ALSO REMAINED FLAT.
The One Chart That Proves Just How Hard Content Marketing Has Become
