Many nonprofits fall victim to a common marketing trap: they pour efforts into acquisition, while ignoring the leaky bucket on the other side—the fact that existing members are churning out almost as fast as they’re entering the funnel. What gives?
There are many factors at play here. For one, digital audiences have short attention spans and have limited mental bandwidth to track the many moving parts of their interests and lives. Secondly, digital audiences have moved to a news feed style culture of passive information delivery. Just take a look at the widespread growth of Twitter, Slack, and other platforms…
The Nonprofit’s Guide to Email Nurturing for Membership Retention
