Consumers are hungry for engaging content and marketers are creating more content than ever before. In response to this shift, we are seeing an increase in the number of positions dedicated to content creation within both client and agency marketing teams. And one of the most important positions within these teams is the content strategist.
For many marketing teams, this is a new position, and with any new position there is often confusion in regards to job responsibilities, roles, deliverables, etc. Given this confusion, I thought it appropriate to add some clarity to the role, laying out the five key areas of focus for today’s content strategist.
The New ‘Sherpa’ of Content Marketing: The Content Strategist
