As the author of 7 books, David Meerman Scott brings tremendous knowledge, real-world insights and infectious energy to the stage. As yesterday’s opening keynote atContent2Conversion in Scottsdale, David challenged the audience to set the bar higher with their content marketing efforts. In his own words, “B2B doesn’t have to stand for Be-Too-Boring.” I couldn’t agree more!
Below I share a few of Scott’s New Rules, including how the B2B buying process has changed, the importance of real-time engagement, and how content marketing just might land you on an Antarctic journey…
