The new rules of effective marketing now requires that content is part of the strategy conversation in almost every business.
The word content itself has a lot of hoopla around it today, making it difficult for many small businesses and organizations to think and approach it with the clarity needed and discover the role it plays in the customer life cycle.
On a strategic level, content must mean more than a blog post, status update or tweet. You must think about your content achieving a strategic business goal or objective. Building an asset to serve your small business and organization over time.
The Future of Marketing (with Content and Service)
The future of marketing is about guiding a journey that the customer wants to take. Customers need guidance and an experience that allows them to behave like they want to behave.
