According to a recent post in Litmus, the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of this study. It’s no surprise that four out of the top five clients allow for a great mobile experience when viewing emails.
More emails each year are being opened on the mobile platform, and the numbers don’t lie. A whopping 68% of emails are being opened on mobile devices according to Marketing Land study, while only 35% are being opened on desktops. If the majority of email opens are taking place on mobile devices, then as a developer, I want and need to make sure I give my users the best experience possible when viewing their emails, and that means have email optimized for mobile with responsive design…
