Successful content marketing depends upon your audience. This is just one of the first things we ever learned about marketing. The audience is what drives the success of your marketing campaign.
Businesses marketing to businesses (B2B marketing) will obviously have a different approach to businesses marketing directly to their consumers (B2C marketing). A strategy developed with a business client as the target probably won’t be effective in a traditional consumer population. This stems from the idea that businesses and individuals both look for different things to satisfy their needs and wants.
4 Ways How Content Creation for B2B and B2C Differs
Have you ever tried to use a screwdriver to undo a bolt? You wouldn’t would you? Because you just can’t use that particular tool for a job that it’s not suited for. The same analogy applies to B2B and B2C marketing. What works for one usually doesn’t work for the other. You’ve probably heard non-marketing people say things like, “So what? It’s all marketing anyway!” Those people could not be more wrong. There are distinct and fundamental differences in B2B and B2C marketing. Some of these are:
The New Content Marketing: How to Create Successful Content For Today’s Audience
