Keeping content fresh is one of the most difficult things to do when it comes to running a website or a blog for a company. Many content managers run into this problem very frequently in the months where there is no holidays. Holidays generally give content managers the opportunity to put a fresh spin on an old topic by adding the holiday season that it is in. For example, a finance website will have ways to spend your money wisely and during Christmas they will just spin the title and people will read it.
COLLABORATE
With the advent of Skype and other messaging and video systems, collaboration has become easier than ever. A Skype call or FaceTime with somebody while brainstorming generally can hammer out a good idea much faster than going back and forth via email until an agreement is made on an idea. This not only saves time for you and the writer but the tone of the article can be agreed upon in a better way than an email could portray. Brainstorming sessions are essential for content teams looking to not write the same type of article over and over again.
