It is estimated that only 2% of click-through website visitors convert (aka: make a purchase) on their very first visit to an online store and about 96% of all website visitors visit websites when they’re not ready to buy.
So how do you make your business’s website visitors ready to buy?
Many marketing professionals advise that a prospect will purchase after an average of seven interactions with that prospect. But seven different interactions would take a lot of time and money. Therefore, savvy business owners will opt to target prospects on different parts of the sales funnel using a single tactic…
