WHAT’S THE NUMBER ONE QUESTION IN MARKETING?
WHO CARES?
That’s not a flip answer. It’s an essential question that many in business forget to ask.
- Who cares about your innovative technology?
- Who cares if your product lasts 20% longer than a competitor’s?
- Who cares if you can deliver more quickly?
- Who cares that your service is second to none?
See a pattern here? The answers help you understand who your top prospects are. If someone doesn’t care about what you think is important, either they’re not the right customer or you’re focused on the wrong things.
You can’t sell to everyone. Instead, you must identify the people who care most about what you offer. That’s why successful marketing addresses things like:
