You, like most of the other business owners in your field, began content marketing with the best intentions.
At the start you were full of enthusiasm, but over time it’s become a chore and frequently finds itself at the bottom of your ‘to do’ list.
The problem isn’t that you don’t have anything to write about, it’s that you’re not seeing the results you want. You put this down to the fact that your customers don’t want to read content, but it’s more to do with the fact that you’ve made at least one of the most common content marketing mistakes.
- Titles
A common statistic that’s bandied about is that 8 out of 10 people read titles/headlines, but only 2 out of 10 actually read the full article.
