What if a project or client isn’t in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some guidance on when to say no.
If you very honestly, in your heart of hearts, don’t want a digital marketing initiative to succeed, should you take on the project?
The issue is a constant one, of course, and hardly limited to digital, but nothing brings it into sharp relief quite like an election year. Perhaps that’s why discussions about the ethical dilemmas inherent in digital marketing assignments and clients have been cropping up with increasing frequency over drinks and lunches, at conferences and in my private meetings between digital executives…
