Links have become increasingly important for local search since Google’s Pigeon algorithm update, but columnist Greg Gifford reminds us that local link building tactics differ from “traditional” ones in important ways.
At last month’s SMX West conference, it was clear that the Pigeon Update has caused a huge shift in the local search world. There were hardly any questions about citations this year – most of the questions related to site content and links. This makes sense, because according to the 2014 Local Search Ranking Factor study by Moz, the two most important local ranking factors are on-site signals and links.
Content marketing is so prevalent nowadays, but it seems that many business owners are still confused when they actually try it. Remember: Creating content is not content marketing. The content is only the first step — you have to go market that content for it to be effective. While this should be clear from the name of the tactic, far too many businesses forget the second half of the equation…
