Despite Google’s ambiguity about how it’s used in the algorithm, we’ve seen evidence time and again that there’s a giant ranking factor that SEOs just aren’t optimizing for. In today’s very special Whitebeard Friday, Rand (or Randa Claus) shows us how to fill in this important gap in our work.
For reference, here’s a still of this week’s whiteboard!
Video transcription
Ho, ho, ho. Howdy, Moz boys and girls, and welcome to another special Christmas edition of Whitebeard Friday. I’m your host Randa Claus. (pause) I just can’t keep making fun of Santa like this. It’s just terrible.
I am very thrilled to have all of you with us for the holidays and for this special edition of Whitebeard Friday. We actually have some really important, juicy, meaty SEO material. Hopefully, my beard won’t get too much in the way of that. I feel like I have the same mustache. It’s just whiter this week.
I want to talk about this big ranking factor that a lot of SEO practitioners and experts are almost ignoring. By ignoring, I don’t mean to say we don’t know it exists. We just aren’t optimizing it yet.
The Massive Ranking Factor Too Many SEOs are Ignoring – Whiteboard Friday
