We may think of email marketing as a relatively new phenomenon, but it’s actually been around for so long that’s probably older than a lot of today’s CMOs. You’d have to go back to 1978 to find the first email campaign. It was sent to a few hundred recipients, reportedly generating an astounding $13 million in sales. Fast-forward almost 40 years later, and people now send more than 120 billion emails per hour.
McKinsey recently estimated that email is 40 times more effective at acquiring new customers than Facebook or Twitter. And among top-performing B2B marketers, Forrester found that email marketing was reported as the most effective tactic for lead nurturing. For every content marketer out there, email conversion rates (and the stories you tell in them) should always be top of mind…
