Yes. You read right. This post is about millennials and yes, they are growing into an increasingly important target market for all B2B verticals, especially in manufacturing, technology, and business services.
If you think millennials are not-so-important in the grand scheme of things when it comes to B2B marketing, well, my friend, it’s time to re-evaluate. In 2014 alone, 46% of B2B researchers were millennials, according to a survey of 3,000 B2B researchers conducted by Google in cooperation with Millward Brown Digital…
