Keyword Research
Once you have identified current rankings for your current website, keywords concerning your competitors via the SEO Audit, it’s time to deepen furthermore your research.
Conduct your keyword query via private browsing so that the results won’t be mixed with the (personalized) results that you receive by using your personal account on Google. Make sure that the keywords research corresponds to the country that you target (e.g. If you want to search for French keywords, then you must use google.fr)
The search results that you get from the query that you perform are not 100% accurate but they are a useful indicator. While you type the keywords/key phrases, Google Instant can be a great help as it can indicate some keywords or key phrases that you may not have considered.
The Importance of Keyword Research for Your SEO: A Practiccal Guide-Part 2