The use of keywords is one the most fundamental factors that can affect your rankings, amongst other factors. The logical use of keywords can boost your rankings. The excessive use of keywords can harm your SEO strategy and rankings. In plain English it can make your SEO strategy or break it.
Initially let’s identify where the Keyword Research can be helpful for our SEO. You need to think that the keyword research, the use of keywords is not a sprint, but a marathon. It is not a linear process but a circular process that always requires monitoring and revision if it’s necessary.
The Importance of Keyword Research for your SEO: A Practical Guide- Part 1