A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the digital age. First, a little background…
It was Valentine’s Day, and my wife and I decided to duck out of our parenting duties for the evening (don’t worry, we did get a babysitter) and reflect on our love for each other over a few glasses of vino and dinner. Digitally-savvy middle agers that we are, we headed for a pre-dinner cocktail at a local wine bar chain that was offering a buy one get one free drink offer to anyone checking in on Yelp. We strolled in, bellied up to the bar, and ordered our buy one get one free drink offer which, as it turns out, wasn’t on offer after all…
