As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O’Brien shares his go-to method.
There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve honed over the years. It’s a structure that we follow 100 percent of the time for our clients.
At its core, it’s simple and logical, yet it is not how most advertisers are structuring their accounts on Facebook. It’s based upon the principle of isolating single objectives at the campaign level, which I’ll explain further in this post…
