It’s 2015, and content marketing is the new norm. Just search “content marketing” on this week’s SXSW schedule—1,220 results.
If you prefer stats, consider that 90 percent of marketers use custom content, and 78 percent of CMOs think custom content is the future of marketing.
Or if you want to follow the money, there’s the fact that modern marketers are spending 28 percent of their total marketing budget on content, and they plan to spend 58 percent more in 2015—primarily because they believe it’s a better option than other forms of marketing.
And it is. Content marketing costs 62 percent less than traditional marketing and generates 3x as many leads…
