There it was again.The look.
I usually get it fromtraditional marketing professionals, but this time the look emanated from the heart surgeon that I shared an aisle with on a transcontinental flight.
He had just finished describing a heart replacement procedure (don’t you wanna be stuck in an airplane with me?) and I had asked a question.
“How does a transplant patient react emotionally to losing their heart?”
He didn’t understand the question, so I clarified. “Heart plays such an important role in our lives. Do patients suffer any emotional consequences of losing their heart?”…