IIf you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising – whether you know it or not. You may have been on a site like Buzzfeed, reading a listicle called “25 People Having a Worse Day Than You” before realizing that it was a sponsored post promoted by an insurance company.
When you discovered you were actually reading an ad, how did you feel? If the piece was entertaining enough, you may have viewed the the company in a positive light. On the other hand, if you felt like you just wasted 5 minutes of your life reading a boring article, you probably got mad and made a negative mental note about the company…
